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Tubi has introduced Mixtapes, a feature that lets viewers build themed collections from its film and TV library, keep them private or share them by link. Daily Dead marked the launch by creating “Return of the Dead,” a collection centered on zombie films and stories about the dead returning to life.
Tubi has launched Mixtapes, a feature that lets viewers create themed collections of films and TV episodes, arrange them in a chosen order and share them through a link. The feature is available on mobile and web; horror outlet Daily Dead introduced it with its own “Return of the Dead” collection of zombie films and other stories about the dead coming back to life.
Mixtapes can be built from Tubi’s library of more than 375,000 movies and TV episodes, according to the company’s announcement reproduced by Daily Dead. Users can give a collection a title and description, choose what to include and decide how the titles are ordered. A mixtape can be kept private or published and shared with others.
Tubi says users can assemble a collection themselves or describe what they are looking for and receive a starting selection to edit, rearrange or replace. That makes the feature both a personal watchlist tool and a way to recommend a set of titles to someone else. Daily Dead says its “Return of the Dead” mixtape includes Zombie, Lucio Fulci’s 1979 film, The Return of the Living Dead and Cemetery Man. The outlet says it plans to update the collection as titles are added or removed.
The feature expands on Tubi’s existing My List, which lets viewers save movies and shows for later. Instead of a single running list, users can create multiple collections for different themes or recipients. Tubi also says a shared link opens directly to the mixtape, rather than requiring someone to find the collection through a general list or search.
Mixtapes give viewers a way to turn recommendations into organized, shareable collections within Tubi, rather than saving titles in one personal list or sending suggestions individually. The format could help people find films through another viewer’s taste, particularly in a library that Daily Dead describes as containing more than 375,000 movies and episodes. That scale can make browsing for a specific mood or theme a challenge.
The launch also gives Tubi a feature built around social discovery: a viewer can make a collection for a friend, share it with a broader audience or keep it private. In the company’s announcement, Tubi cites its own research saying recommendations from friends or family rank among the top three factors influencing U.S. consumers to try a new streaming service, after affordability and content variety. The source does not provide the study’s methodology or figures, so the finding is best understood as Tubi’s stated rationale for the feature, not an independently assessed measure of Mixtapes’ likely effect.
For viewers, the practical change is straightforward: a recommendation can now arrive as a curated Tubi collection with titles placed in a deliberate order. Whether users adopt the feature widely, or whether it changes what they watch, is not established by the launch announcement.
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From My List to Mixtapes
Before Mixtapes, Tubi users could save titles in My List, a personal place to keep films and shows they wanted to revisit. The new feature separates collections by theme or purpose, allowing more than one list and giving each a title and description. Tubi says it also introduces a way to share a collection through a link that opens directly to that mixtape.
The product draws on the familiar idea of a personally assembled mixtape: a selection made for a particular person, mood or moment. Tubi’s announcement frames that idea as a way to bring recommendations from friends and family into streaming. Daily Dead’s horror-themed collection is one example of how a publisher can use the tool to guide viewers through a genre, but the feature is not limited to horror or to media outlets.
Daily Dead’s report says Mixtapes are available now on mobile and web. The source does not specify whether access varies by device, account or region, or provide a separate rollout schedule for other platforms.
““We built Mixtapes to give viewers a new sense of authorship.””
— Mike Bidgoli, Tubi’s chief product and technology officer, in a statement included in the company’s announcement
Adoption and Access Details
The announcement and Daily Dead report do not give usage figures, audience data or early results for Mixtapes. It is not yet clear how many viewers have created or shared collections, whether the feature will affect viewing or discovery, or how Tubi will measure its performance. Tubi’s cited research concerns factors influencing consumers to try a streaming service; it does not establish that Mixtapes will increase viewing or subscriptions.
The available source says the feature is on mobile and web, but does not describe availability by country, operating system or account type. It also does not explain how long shared mixtapes remain accessible, whether titles can disappear if licensing changes, or whether collections can include content beyond Tubi’s library. Daily Dead says it will update its own selection over time, but gives no fixed update schedule.
More Collections and Updates
Viewers can create a mixtape on Tubi’s mobile or web experience, then choose whether to keep it private or share it. Daily Dead says it plans to revise “Return of the Dead” as titles are added to or removed from its collection. The outlet’s report does not name a date for its next update.
Tubi has not announced further rollout stages, new platform availability or plans for additional Mixtapes features in the material provided. The next visible development will be how users and publishers make use of the collections, and whether Tubi releases information about adoption or changes to the feature.
Key Questions
What are Tubi Mixtapes?
Mixtapes are user-curated collections of movies and TV episodes from Tubi. Users can title and describe a collection, arrange its contents and choose whether to keep it private or share it.
Where can viewers use the feature?
Daily Dead reports that Mixtapes are available now on mobile and web. The source does not give more specific information about regional or device-by-device availability.
How are Mixtapes different from My List?
My List is a place to save titles to watch later. Mixtapes let users create multiple distinct collections, give each one a theme or description, arrange titles and share the collection through a link.
What is Daily Dead’s “Return of the Dead” mixtape?
It is a horror collection focused on zombie films and stories about the dead returning to life. Daily Dead names Zombie, The Return of the Living Dead and Cemetery Man among its selections.
Has Tubi said how popular Mixtapes are?
The source material provides no adoption or usage figures. Tubi cites research about recommendations influencing U.S. consumers’ choice to try streaming services, but that does not show how viewers are using Mixtapes.
Source: dailydead.com
